MUSIC MARKETING POST #2

 MUSIC MARKETING PROJECT PROCESS!

For the actual Music Marketing Project, our class had to create a marketing campaign for a new artist/group! After finishing planning out everything needed to begin our project (all explained in the last blog post) we got straight to work on the music video and presentation!

On December 7th, the whole group gathered at Renn's house to film the music video! The video below will be explaining the development process of the project!

The week after filming the music video, 2 group members focused on editing while the rest began on the presentation and worked on further development of Sylas's (our artist) brand, personality, background, distribution, and campaign in our planning document as we realized we didn't have much of that fleshed out and needed to get it done quick. Our group's planning document helped us all out so much while working on the actual presentation as it is essentially a great place to get information on all things Sylas!

A description of the average Sylas concert in our planning document! :)

A drawing of Sylas and her brand summary!

After about a day, Sylas was fully developed as a person and musician! Her brand was established to be eccentric, expressive, and passionate, with the main colors being blue, oranges, reds, and a variety of yellows! She has a 6 step marketing campaign and a distribution plan that involves heavy use of social media! Much more of this is further explored on our presentation!

We then spent the last class period we had together as a group to work on our presentation! We divided up the parts of the presentation for each group member in order to get work done quicker and more conveniently. I focused on the brand, target audience, marketing / distribution trends, and marketing examples! The presentation got fully finished on the day it was due and was submitted successfully! I'm very proud with how everything turned out, especially the music video.

Overall, this project was tons of fun! I've learned so much and made new friends! I'm so happy and proud to have made a whole new artist with a unique brand, personality, and marketing techniques and make a presentation all about it and star in such an amazing music video!

PRESENTATION:

https://www.canva.com/design/DAGY0ofj0wQ/zWryqARSuS4NmT5_pzfJLA/edit?ui=eyJEIjp7IlAiOnsiQiI6ZmFsc2V9fX0

MUSIC VIDEO:

https://drive.google.com/file/d/188Mwi06Qp70Loaf_3l7LreIiEE2878uo/view

MUSIC MARKETING POST #1

MUSIC RESEARCH!

Before starting our music marketing project, our class had to do research on an assigned music genre and some of its artists! My group got assigned rock subgenres, which includes genres like indie rock, punk rock, classic rock, metal, etc. Each group member filled out a chart on the artist or band they were researching from a specific record label such as Sony Music and Warner Music Group. The band I researched was Blink-182! I used their website, social media platforms, and other resources such as Wikipedia to figure out their brand, target audience, and marketing techniques, both digital and non-digital. The rest of my group conducted research on Bring me The Horizon, The Strokes, Deftones, and Gorillaz.  

-Research on Blink-182's audience interaction! 

MUSIC MARKETING PROJECT PLANNING!

Now that my group knew more about typical marketing techniques associated with our genre, the planning process for the music marketing project began! For this project we had to create a marketing and distribution campaign for our newly created artist, make a music video storyboard, create said music video with a song from our assigned genre and make a 15-minute presentation and behind-the-scenes blog post about it! 4 songs were given to our group and out of all of them we chose “Time is Running Out” by Muse!  

We began our planning process by creating a schedule for the next two weeks. We planned on discussing ideas and creating the storyboard on Thursday, film throughout the weekend, and work on the editing and presentation throughout the rest of the following week!  

 

-The schedule for the Music Marketing Project!  

On Thursday we discussed as a group what type of music video we will create, who will do what, our newly created artist’s name, brand, and marketing techniques. 

The type of music video we all agreed on doing was the artistic music video! Meaning that stylistic elements like costume design and lighting are embraced and the entire thing is abstract. In our case, the element that we decided to embrace the most was lighting! Afterwards we decided on the name of our artist, Sylas, created his brand, target audience, distribution methods, marketing techniques, and assigned roles to each group member.  

We planned for the storyboard to be done and ready by Thursday, but it took a day for us to fully figure out each scene of the video. By Friday afternoon, the scene outline was sent to me and then I got to work on the storyboard! The storyboard had to be at least 20 slides with all group member names included. Our music video focuses on the artist (played by me) getting obsessed with the idea of drowning and attempting to do so by jumping into a pool. 

Storyboard for the music video! :DDD 

This concludes the planning process for the Music Marketing Project! I had a lot of fun coming up with awesome ideas with my group and looking forward to the rest of the project!